Not every business with potential has the budget to match.
Not every founder has the luxury of waiting until they can afford the help they deserve.
We get it. We've lived it.
We Choose Light exists to illuminate the path for those who are building boldly, not just those with immediate resources. That’s why we’ve created Pay As You Grow—an initiative to support one aligned business each quarter with our full strategic consulting or storytelling support—with zero upfront payment, and a fair revenue-sharing model as your growth unfolds.
Soul-aligned founders with real traction or potential
Offers that are built or close to launch-ready
Deep commitment to growth, truth, and partnership
An honest, humble approach to co-creating value
This is not a free ride. It’s a partnership rooted in mutual belief.
You can choose one signature pathway:
Full delivery of a We Choose Light consulting offer (audits, go-to-market, pricing, positioning, etc.) with no upfront fee.
You only contribute a percentage of net new revenue driven from our work over 12 months.
Receive all strategic and creative support (positioning, scripting, storyboarding, brand guidance) at no additional fee.
✅ You only cover your own production costs (ex: videographer, designer, editing).
✅ Revenue share applies only once the work is live and driving growth.
✅ Structured as a simple, capped agreement (10–20% of new net revenue directly tied to our work)
✅ No long-term lock-ins. Transparency and trust are core.
✅ Ends after 12 months—or earlier if goals are reached sooner.
We’re not here to take. We’re here to build with you.
Every bright idea needs a spark.
If you're building something meaningful but funding is holding you back, this space is for you.
Each quarter, we partner with one founder ready to rise—with no agency fees, just a shared agreement to grow together.
We only take one each quarter.
Tell us your story. Show us your integrity. Let’s grow—together.
Because choosing integrity in business isn’t a moment—it’s a movement.
